Gold Alliance Capital Review

Gold Alliance Capital Review

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There are hundreds of online companies that sell precious metals, many of which offer IRA services. But not all of these companies are created equal. Gold Alliance Capital has a long history in the business, but is that enough to stand up to the competition? And are their services legitimate?

  • Products: Precious Metals
  • Owner: Joseph Sherman (CEO and Partner)
  • Rating: 4.0/5

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Important Details About This Company:

  • Over 1,000+ 5 star ratings online
  • They protect over $1 BILLION dollars in retirement savings
  • AAA customer rated
  • A+ BBB Rating
  • 5x Inc 500 winner
  • 2021 company of the year

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    Or continue below with this review

    About Gold Alliance Capital

    Gold Alliance Capital Review

    Gold Alliance Capital was established in 2002 and has been in operation for two decades. They provide precious metals IRA and general dealer services to their customers. The company has been endorsed by conservative personality Mike Huckabee, as well as other commentators.

    The company states that they've been able to participate in the industry for so long because of client support. When they work with a client, they aim to create a lifelong partnership. The goal is never to "just make the sale." Instead, the goal is to help the client make the right investment choices for their future.

    Gold Alliance Capital wants clients to achieve financial independence through their investments. Precious metals provide a hedge against stock market volatility and inflation. As such, they are a key part of a balanced portfolio. The privacy of clients is also treated as an utmost priority.

    Some investors prefer to purchase precious metals because of the added level of control. Precious metals are not connected to any central bank, and they can often be stored in areas with little government oversight.

    As soon as you start working with the company, you are given a dedicated Account Executive. This is a person who can answer your questions. They will develop a personal rapport with you over time, getting to know exactly what you want and what you need.

    You will also be able to contact the company's senior portfolio management team. This team is made up of experienced investment experts who know everything there is to know about maintaining a precious metals portfolio.

    You will have access to a gigantic library of educational materials, including videos and articles. Emails will be sent to you with new information about the global economic situation or the precious metals industry.

    Finally, you will be given ongoing support with your portfolio. The support team will help you coordinate your paperwork and store your metals in a safe place. They will also walk you through all the regulations regarding your retirement account, both when depositing and when making withdrawals in the future.

    The vast majority of the online feedback for Gold Alliance Capital is positive. This seems to indicate that they do take these customer policies seriously. Many customers have stated that they are happy to keep working with this company for the rest of their lives.

    Company Leadership

    Gold Alliance Capital Review

    Gold Alliance Capital was formed as a way for people to access investment quality precious metals. The people on the team believe that privacy and diversification are both extremely important aspects of wealth.

    The company's chief focus is on silver and gold IRAs. You'll invest part of your retirement funds into precious metals. Even though there are many regulations to follow, this account gives you all the tax advantages of a typical IRA.

    Joseph Sherman

    Joseph Sherman

    Joseph Sherman is the CEO of the company. When he was growing up, his family struggled financially. This gave him a better understanding of how important it is to secure a solid retirement portfolio. He also believes that people need to diversify their accounts beyond Wall Street options.

    Joseph Sherman has written extensive articles and thinkpieces about the state of the global economy. He discusses the financial turbulence that he believes is coming in the future, and how precious metals will help during this time. Many of his articles focus on the issues with central banks and government tracking.

    Sherman is part of the Industry Council for Tangible Assets as well as the National Ethics Association. He has a law degree.

    Kevin Troy

    Kevin Troy

    Kevin Troy is a senior portfolio manager at the company. When he first started out, he worked in real estate lending. Soon afterward, he became a partner in a huge mortgage broker. But when the economy began to hit turbulence, he felt that he needed to move into a different sector to help people protect their savings.

    Over the past 15 years, Kevin Troy has worked in precious metals. His main goal is to help his clients diversify their portfolios and protect their wealth with different strategies.

    Fred Abadi

    Fred Abadi

    Fred Abadi is another senior portfolio manager with the company. He holds a Business Management degree and has past experience with optimizing companies. His career was built off of helping businesses to operate more efficiently and cost-effectively. In fact, he was able to measurably increase the revenue of multiple companies.

    Eventually, Fred Abadi joined the precious metals sector. He had a longtime interest in commodities dealings, and he wanted to work personally with his clients. Since then, he has gained 15 years of industry experience. He creates customized strategies to diversify every individual client's investment portfolio in a way that honors their goals.

    IRA Services

    Gold Alliance Capital Review

    One of Gold Alliance Capital's main services is helping with gold and silver IRAs. They help you with setting up the account, and then they help you purchase the products that you want. The company staffs a variety of experts who can talk you through all of the regulations and the options available to you.

    Getting Started

    The first step in the process is to open a self-directed IRA. Self-directed IRAs are different from traditional options because they do not have an investment manager. Instead, you are the sole entity responsible for choosing your investments.

    With a self-directed IRA, you can invest in alternative assets that aren't available with a traditional IRA. Real estate and cryptocurrency are examples. So are gold and silver. As long as you comply with the IRS regulations regarding the purity and type of metal, you can store part of your retirement in precious metals.

    Gold Alliance Capital will walk you through the process of setting up and funding this account. The funds can come from your existing retirement account. You can have a rollover done without incurring any penalties. Since the paperwork can be complex and overwhelming, it's super helpful to have a team behind you.

    Then you'll use the funds to choose your precious metals. This is a process that will involve your account executive. They will ask you questions to learn about your needs. They'll then suggest products and answer your questions. Ultimately, the goal is to recommend well-performing products that have the long term growth potential that you're looking for.

    Even after you make your first purchase, you can continue to work with Gold Alliance Capital. They can talk with you about how your metals are performing, what your plans are for the future, and how you want to take distributions when the time comes. They are also willing to buy back your metals when you're ready to liquidate.

    Storage and Custodianship

    Gold Alliance Capital Review

    Items in a precious metals IRA must be held in an approved depository. They cannot legally be secured in your home. The depository must meet IRS regulations regarding security and insurance.

    There are many storage options available both in the US and internationally. However, Gold Alliance Capital most often works with the Delaware Depository. This depository is highly secure and has the advantage of Delaware's tax laws. Every account held in the vault is fully insured, so you have peace of mind for the future.

    You can visit the Delaware Depository in person to look at your items. If there's a different depository that you have in mind instead, it's possible that Gold Alliance Capital can accommodate that.

    Gold Alliance Capital often works with Equity Trust as a custodian. Your custodian is the entity that manages your account.

    You will need to pay storage and maintenance fees on an annual basis. When you work with Equity Trust and the Delaware Depository, you will pay $180 annually. This flat fee is advantageous compared to percentage-based fees, because you don't pay more when you acquire more.

    In fact, the storage and maintenance fees might be cheaper than what you pay for your traditional IRA. That's because traditionally, fees are a percentage of your overall holdings. The more you add to the account, the more you pay in fees.

    Your custodian is responsible for helping you track your account. You should have an online account accessible through them. It's also possible to receive quarterly paper statements in the mail regarding the performance of your holdings.


    Gold Alliance Capital Review

    There are several different educational resources available through the Gold Alliance Capital website. You can get a free guide to precious metals investment if you want. There's also a page that allows you to view the price of precious metals in real time.

    There is also a section of the website that explains the advantages of silver. Silver is different from most precious metals because of its practical applications. Since it is used in multiple industrial machines and many electronics, it is poised to increase in demand.

    There's an article that explains how precious metals make a difference to your IRA, especially in times of economic turbulence. This information helps you to understand more about how diversifying your account can affect your future.

    Finally, there's an FAQs section where the company answers questions about gold and silver investment. This is where you can learn more specifics about different precious metals products.

    Is Gold Alliance Capital a Scam?

    Gold Alliance Capital Review

    Gold Alliance Capital is definitely not a scam. While the company doesn't have a huge presence on many third party sites, it does have a lot of information with the Better Business Bureau. The Bureau gives them an A+ rating, and they have been accredited since 2017.

    There are also 173 customer reviews on the BBB website. While these do not contribute to the organization's rating, they do show you what past customers experienced. There's an average of 4.96 out of 5 stars, indicating that people have had almost unanimous satisfaction.

    There is also a relatively low number of complaints compared to reviews. Just four complaints have been filed in the past three years, none of which were in the past twelve months. It's worth noting that the BBB has posted the contact information of a dedicated customer service representative who handles issues. Since doing this, it looks like complaints have stopped coming in.

    This indicates that even if you do have an issue, the company will work to resolve it without needing third party mediation. You don't need to file a BBB complaint if you are able to come to an easy resolution in private.

    Of the four complaints, three were related to issues with a product or service. One was related to delivery issues. However, none of these complaints are available to view on the website. Oftentimes customers will ask for their complaints to be removed from the BBB website after reaching a resolution.

    Though we can't see exactly what happened or how the company responded, the most important thing is that the issues were solved.

    There was one disgruntled review left on Trustpilot. This was from a customer who said that the process was difficult for a beginning investor. He explained that he had had a hard time getting a price quote, and he'd felt frustrated on the phone.

    The CEO responded very quickly to this complaint and disputed the customer's account. The customer followed up to say that they had been called back by the broker, who asked them to remove the review. Apparently the broker was very upset about the review. The customer was unhappy with these responses, as they felt the company was more interested in damage control than anything else.

    That does indicate that the company makes an effort to remove negative online reviews. However, it's also true that there are many more positive reviews online than negative ones.

    Several people who left reviews stated that they don't often write reviews. However, they were so impressed by the company's professionalism that they made an exception. Other customers wrote directly to the representative they worked with, thanking them for being so patient and knowledgeable.

    The most consistent praise is for the customer service. People say that the representatives have been patient and kind. They report that they don't feel rushed or pressured to make a decision.

    Pros & Cons of Gold Alliance Capital


    • Largely positive online reviews and accreditations.
    • Sponsored by conservative leaders like Mike Huckabee.
    • More than 20 years in the precious metals industry.


    • Company seems to make an effort to remove negative online reviews.
    • IRA services are not quite as robust as with some of the competition.

    Final Verdict

    Gold Alliance Capital is a company with a solid reputation. They have been around since 2002 and have won the endorsements of people like Mike Huckabee. In addition, the company has been positively reviewed by a variety of past customers. Most of the online feedback is positive, with people praising the customer service and products.

    The one thing to keep in mind is that the company does seem to make some effort to remove negative online reviews. But even so, there's much more positive feedback than negative. All of the negative feedback we found involved much more conjecture than concrete fact.

    There's nothing stopping you from investing with this company. They seem to be dedicated to customer service, and they care about preserving their reputation. However, a few of the competitors might have slightly more in depth IRA programs.

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